Why SEO Still Matters for Small Businesses

Today’s online world of commerce is more competitive than ever before. Businesses work tirelessly to attract every potential customer in need of their product or service to their online stores. If you want to have a competitive edge, you need proper visibility in search rankings to ensure more visits to your website. Keep reading to learn how small business SEO can make that happen.

Why Small Business SEO Still Matters

SEO Gets Your Business to Page One

Our modern world of quick access and convenience has resulted in getting what we want in a matter of a few mouse clicks. When potential customers search for your service on Google, they’ll most likely never make it to the second page, and often rarely to the bottom of page one. With proper SEO, your website can find itself in that crucial top three organic spots, which result in more people visiting your website and more potential to make sales.

Don’t Underestimate Organic Search

In many cases, organic search is the biggest source of web traffic for a business and an important part of converting potential customers on your website to sales. Google has a stronghold on the search market, around 75% of it, so following the correct SEO guidelines dramatically improves your organic search engagement. With proper SEO you can also have a strong organic presence on other search engines like Yahoo and Bing.

Proper SEO Includes Optimal User Experience

Google algorithms have become so advanced that they can detect when a user experience is a positive or negative one and this plays a major role in your business getting the organic ranking you desire. A positive user experience means customers can find your business on Google’s search engine result page (SERP), and access the information or product they need in the fewest amount of clicks possible. Proper SEO accounts for this and provides easy access to the info that customers require.

A Strong Focus on Local SEO to Increase Conversion

Mobile web traffic has experienced a monumental rise thanks to the major advancements in smartphone technology. This has resulted in a crucial source of income for small businesses. With proper local SEO optimization, you can target potential customers in a specific vicinity like a town, city, or even an entire state. It allows them to find your business more easily and results in higher sales conversion.

An Updated SEO Strategy Improves Sales

It’s important to re-evaluate your SEO tactics to ensure that you’re always up to date with evolving markets and customer needs. If you had some SEO optimization done when you first opened your business and after a few years find that things have become somewhat stagnant, it may be time to revisit your strategy and bring things up to speed. Being proactive with your SEO plan and moving with algorithm changes will put your business in the most optimal search rankings.

SEO Opens the Door to New Opportunities

With a strong SEO plan, your business will always have the opportunity to reach more customers and new heights. A quality SEO team will study everything about your brand and market it to its fullest potential.

For more information on how you can elevate your online presence, contact Maris Digital today.