4 Signs You Need a Website Update ASAP

Today’s businesses are moving online at breakneck speed. It’s becoming critically important that organizations keep pace with modern trends and ensure their websites are revitalized and fresh. It can be easy to forget that websites need the same care and feeding as any other marketing asset. Don’t be left behind! Keep reading to learn more about why a website update should be on your short-term to-do list!

4 Signs You Need a Website Update ASAP

1. Your Website Is Getting Little to No Traffic

Many websites today have built-in analytics with statistics you can monitor. One of the key indicators that your website is being found by new visitors is traffic. How many visitors does your website bring in on a regular basis? Depending on your specific industry, you should expect visitors daily. If that’s not the case then it’s possible that your website is not being found in this gigantic online world.

You will most likely need to work on your SEO or “search engine optimization”. This involves using well-placed keywords that match the search terms that potential customers use when trying to find businesses like yours.

2. Your Website Is Starting To Feel Outdated

In addition, on average, how long are your visitors spending on your website? If they’re spending less than a minute there, that’s a clear sign that your website is not engaging.

This could be due to many reasons–perhaps the graphics are out of date or aren’t grabbing their attention. Maybe the navigation is unintuitive and needs some tweaking to make it easier for them to find the information they need. Or perhaps the messaging needs to be adjusted to persuade them to click in the areas you want. Regardless, it’s important your website feel fresh and modern so your visitors feel value from your services and/or products.

3. Your Website Is Becoming Difficult to Manage

How long does it take you to administer and manage your website? Maybe you need a tune-up, or perhaps your website does! Technology is in the fast lane and changing every day. It’s possible that your website architecture has been left in the dust. You might need some additional training on how to use the features of your website. Or, if your website is older, it might be time for you to upgrade to a better platform.

4. Your Website Doesn’t Render Well on All Devices

When was the last time you tested your website on multiple devices? Sure, it might look good on a computer, but what about on a smartphone? A tablet? Has anyone confirmed that it renders well on various types of devices? In today’s world, this is especially important since most customers are now doing their shopping directly from their mobile devices. You will want to ensure your organization is presented in the best light no matter where the shopping is done!

Are you struggling with your website and aren’t sure where to start? Visit MARIS Digital Agency today! Our trusted marketing experts can help you refresh one of your biggest assets and drive new customers and business to you! We help our clients demystify marketing and bring back the BUZZ to your brand!