Why Is Listings Management Important?

No matter how great your business might be, customers won’t materialize unless they know about you. In the digital age, potential clients and customers are looking for businesses online, not in local hard-copy business directories. Ensuring that your online listings are searchable and accurate is a key step in bringing new business your way – this is where listings management comes in.

Maintaining Online Visibility

Creating an attractive website and social media presence is only half the battle – unless people can actually find you, your efforts will be wasted. Likewise, if you have several listings across multiple online directories and review sites, you need to make sure the right tools are in place to guarantee accuracy, visibility, and searchability. Thankfully there are reliable means available to ensure that your business can be found in online browsers.

How Listings Management Works

There are services available that can manage your online business listings and keep them up to date on popular directories and review sites such as Yelp, Bing, and Facebook. This in turn helps your business stand out in searches and take the greatest advantage possible of other search engine optimization tools your business may be investing in.

A service that manages your online listings will ensure that your contact information, address, and store hours are accurate, consistent across multiple platforms, and visible in all the right places. Additional considerations such as keyword categories and data fields are also taken into account, maximizing your chances of being found by your target audience.

Specific Tools Used by LM Service Providers

There are multiple presence management tools out there but we like Listing Sync, Listing Distribution, and My Listing, all three of which are particularly effective at creating a high level of listing visibility across numerous platforms.

Why Do You Need This Service?

With 81% of American consumers reporting that they search for businesses exclusively online, it makes sense to invest in the necessary tools to ensure your online information is accurate and visible. If a potential customer is trying to find you but stumbles across an old listing that includes an out-of-service phone number, they will promptly move on to the next listing. Don’t expect people to go out of their way to find you!

Search Engine Result Pages (SERP)

Having the correct information is obviously a priority, but so is ensuring high SERP placement. A good digital marketing agency will not only keep your listings up-to-date but will also use strategies to keep you at the top of search results. The way SERP placement works is that the pages with the most current and abundant online presence appear higher up in search engine results.

This means that having accurate listings in as many places as possible will make your business much more visible in Google searches. Ensuring up-to-date information and related links are accessible in multiple online directories and review sites needs to be a critical part of your marketing strategy — otherwise, new customers will be passing you by.
 
If you need help with your online marketing, contact us today at Maris Digital Agency. We have the tools and expert knowledge to take your business to the next level.