5 Tips for Combining Social Media Marketing and Local SEO

Many businesses still subscribe to the form of traditional marketing strategy that pigeonholes social media marketing and SEO as two very different spheres. However, today there is much greater recognition that both social media and SEO can work together very effectively as part of a strategic marketing plan. Here are some of our best tips to get both local SEO and social media working for you.

5 Tips for Combining Social Media Marketing and Local SEO

1. Have Clear, Consistent Keywords and Objectives

First, be aware of what your customers are searching for. Getting a good idea of the keywords used, and their relation to your specific geographical area can help you optimize your copy and drive engagement. Then, utilize these keywords across your social media platforms, and make sure your posts tie into your SEO strategy on your websites and elsewhere.

Using consistent keywords across multiple platforms will help both your SEO and social media content rank higher on Google and other search engines, and will make your site far more visible. Make sure your content is always properly optimized to ensure you stay ahead of the competition.

2. Backlink And Share Your Content

One of the best ways to drive up customer numbers is by sharing any content you can through social media, using optimized posts to drive customer interaction. The more interaction your followers have with a particular post, the higher it will show up in social media search bars, which in turn increases the post’s search engine rankings. 

Be sure to also include backlinks from your social media posts to your website. Not only will this drive traffic to the site, but it will also make the site more visible, as many search engines use the number of backlinks and cross-links between sites to help determine rankings, so the more links you can put out there on social media, the better.

3. Stay on Brand

Every time you publish content from your brand to the internet, you will be telling a story and helping customers and potential customers feel like they can connect with you and your business to help them solve their problems. It’s important that the story you’re telling is consistent and conveys the same message across multiple platforms, SEO content, and social media posts.

4. Utilise Influencer Marketing

Like it or not, influencers and the services they provide to brands are here to stay. Influencers, especially those who are based in the same local geographical area as your business can be very powerful, both as a social media tool and for SEO. Influencers can expose your brand to thousands of customers that your conventional social channels might not have reached, while also pushing you up search engine rankings with their consistently popular posts.

Combining SEO and social media can result in a huge increase in traffic and sales for every business. If you’re looking to generate more buzz for your brand, then visit Maris Digital today. We’re uniquely qualified to help you get into both SEO and social media and drive your sales through the roof!