Why Reputation Management Matters More Than Ever in 2021

As the world grows increasingly digital, consumers continue to rely on online reviews to help them make purchasing decisions. From simple online shopping to looking for service providers, customers use reviews to understand a brand’s ethos. This means that harnessing the power of reputation management can create a goldmine for any company hoping to scale in 2021.

Why Reputation Management Matters More Than Ever in 2021

Let’s face it: online reviews are everywhere. Feedback and ratings on websites, social media, and consumer review platforms have become part of the routine cyber shopping experience. They’re especially popular with consumers between the ages of 18 and 34, with 91% trusting online reviews as much as personal recommendations. Knowing how to leverage reviews is an asset to both marketing and public relations strategies.

A Path to Online Rankings

Online reviews also tie in to local SEO and rankings. As customers progressively conduct location-based searches for their service and product needs, they also frequently turn to reviews. Nearly 90% of consumers read online reviews for local businesses, a number that only continues to climb. And because Google prioritizes the user experience, it has also started targeting online reviews as a local search ranking agent.

With this in mind, the playing field between you and your competitors is about to become very challenging. The brand that learns how to acquire and manage online reviews will likely come out ahead – meaning review acquisition can mean the difference between being found online and hiding in the shadows.

Improve Lead Generation and Conversion

A study conducted by the Spiegel Research Center found that reviews can increase conversion rates by up to 270%. The ability for customers to read what others think of your product or service helps assure them they’re investing in something of quality. These advantages only increase for purchases that are more expensive and “riskier,” such as those that considerably impact health or safety.

Enhance Customer Satisfaction

Today, companies need to focus on optimizing the user experience. You do just that when you check and respond to the feedback customers leave you. In fact, of those people who consult reviews before purchasing, a BrightLocal survey suggests that 97% of them read review responses from businesses. This helps them form a positive impression of the company, which in turn influences their decisions to buy.

Build Brand Recognition

Online reviews are powerful tools to build brand recognition and credibility with new customers. Being perceived as trustworthy also creates a positive impact on sales. When customers know you deliver as promised, they’re far more likely to spend money on your brand.

Create a Sense of Community

Enabling online reviews, and responding in kind, allows you to personally connect with your customers. Many people leave feedback because they’re happy or upset with their experience.

But many others simply expect an immediate and customized response from the brand. By immediate, we mean that the majority of customers want to see replies in under a week. In meeting this expectation, you can maintain open communication and nurture a sense of community around your brand.

The tips provided here form a basic foundation for managing your online reputation. To really dig into this field, and take advantage of all it has to offer, you’ll want to consult with a company that specializes in rep management. We do this and more, crafting a marketing strategy that allows you to rise above competitors. Learn about our proven methods by contacting Maris Digital today.